The casinos do not depend solely, as once the watchful eyes of inspectors casually circulate in civilian clothes for every room. The croupiers are warned. But the public, and that is why there are still some unsuspecting able to try the mischief of taking the $ 20 tab and played someone else, as he puts on the same number his modest piece of $ 2.
The cameras, relentless, record everything, as seen in the film? Rainman?, When Dustin Hoffman and Jack Black Tom Cruise plays in Las Vegas. Just call the inspector from your living room to video to focus attention on that table.
There is more or less, with varying degrees of technical sophistication as the casino.Here in Europe, U.S. East or the Caribbean. But, whether public or private, all establishments now have cameras. Some only televised, but most also records and recorded video of each game, shall be retained for a period of up to two weeks.
The images are received in an inner office, which may or may not have seen the room, behind the false mirror or opaque glass. There runs a set of equipment that would delight of Gene Hackman? The Conversation?.
There are dozens and are able to produce, with extreme precision and quality, tapes and photographs of a given time. Faced with a situation considered unusual, full-color plate final render any claim. And if that still was not enough evidence, have kept up their sleeve or video of the captured red-handed players.
In Mar del Plata teams are very general but equally effective. Were introduced relatively recently to the point that when in 1990 he performed research SIDE famous for taking down a rogue group of payers had to film the operation from a peephole in the ceiling, which is accessed through a false beam before entering what was the common room.
That sounded allowed intelligence task away to a group of nearly 300 employees on a staff of 2,500. Among them was the group of carvers who prepared the sabot passes in the banking point, for which they received instruction in one? Academy? who worked outside the casino.
Were true conjurers. It seemed mixed, but did not. Then enclosed in the box, cut through, was ready to appear off the series of cards. With a simple phone call passed the key to his accomplices
After the king of clubs are the pews. " It did not take long. Six or 7 passes played the most were good enough to make a difference.
WHO'S WHO
Those responsible for the casinos strive to downplay the role of monitoring equipment. May fear that players might feel intimidated if they realize that they are observed. They prefer to talk about the technology they use depending on the service provided to them to improve business management.
The private groups that operate casinos with modern marketing criteria considered essential to know their customers. The big players, those able to bet $ 200,000 in one night, not many and are individualized. They are vying for megaresorts in Las Vegas, the exclusive Riviera casinos and private clubs in London, because in a couple of raids they can ensure the result of a year.
The key for marketers is to identify another group of players, perhaps less spectacular, but with a more or regular, can provide the same effect.
But How do they know the pace of play for each gambler? With large, usually share information between different establishments. By-case basis when there is a character in a casino of the Riviera, from where you dial a number with the prefix 702 in Las Vegas to find out? How much better?.
The answer is of vital importance because both the U.S. and several European casinos manage credit. And you have to put a number to each customer. In the film? Indecent Proposal?, I see Robert Redford in a Black Jack table in Las Vegas asking a casino employee to bring him a million dollars in chips.
With the big players is relatively simple. But identifying those gamblers $ 5,000 among the legion that night after night you visit a casino requires a systematic work.One way to use the hotel-casino is to invite the public to be made will rank the game, and to seduce you offer some attractive incentives.
The requirement is to stay at least four hours a day in casino gambling. There must be consecutive, from, now. But total incursions into the tables and slot machines must not drop below four hours.
And how much is done to see what you play? Simple. You will be given a plastic card, similar to credit cards to be presented to the inspector every time you play at a table or a machine. That inspector will prepare a coupon y. After observing a few minutes, filled with the average number of game. When you finish playing, warns his withdrawal. All these data are entered into a computer terminal and the end of the stay must be filed at the same desk where he got the card.
The marketing man enter your PIN and within seconds have the verdict? You played 4 days. It was 10.15 am on the machines playing an average of $ 1.75 and 6.22 hours at the tables, with an average of $ 56.
This means that the casino will pay your hotel bill. Okay??.
Magnificent. Regardless of whether you won or lost, we are giving away the equivalent of $ 600, by the fact that he played at that pace for 4 hours. The obvious question is how long it takes for one to be invited not only the room but with all the rest. The answer is double.
UNLIMITED
From then on, the rewards can come to be invited to return, dealing with the casino looking for transportation and airport limousine. We stay in a suite and not have to worry about expenses.
What is the secret to such generosity? Competition. The casino knows, historical statistics, which averaged one every $ 100 change, 25 will be for them: $ 18 for banks and other 7 for employee housing.
Some win, another lost. But on average, 25% of all that is changed to play is there.And if a player changes daily to bet $ 2,000, that means that in theory is contributing $ 500. Therefore, those responsible for this casino will be interested to play at their tables and not the other establishment.
Another form of marketing, but with the same system, the invitations through? Junkets?. So you call people who have invited a group of players posting of a certain sum. For example, to get an invitation to a casino-hotel in Las Vegas, $ 20,000.
Once there, that number will be your credit. We have to change cards and play them.Monitor your average game, per hour, per day. No matter who wins or loses. The casino knows that if that group has 10 people, the gain will be $ 50,000. Even deducting expenses, including commission of 10% over the actual losses of the group that will take the junket, the room is impressive.
The policy varies by casino. But the goal is the same: make the player feel comfortable and become a regular customer. That's why if you ever lost more than warn that the bill, will likely try to return a part through a gift. It's usually third.
Once a player in Las Vegas found a Maserati in the front door after losing $ 300,000 last night. The wife of another customer who left $ 45,000 at the craps table received a fur coat in the room. Much attention is paid to these details because of the risk of a player, after losing a couple of times, decided to try their luck at another casino.
Another less elegant way to entice potential customers is through such proposals, we offer 10% discount on their losses.
Not the big casinos that advertise. And from a marketing point of view is not a player worth mentioning the possibility of losing. Still, some people are tempted to get that reward.
Personally I think can only serve to capture the attention of players defeatist. It is preferable and more tasteful gift or a simple invitation to dinner, instead of receiving some of the money eventually lost.
WASH
It is impossible to be with a manager or director of a casino and do not ask about the issue of money laundering. Predictably they all say that one exists, that is impossible.But when they offer arguments to understand why.
To launder money in a casino must enter notes and leave with a check that would give legitimacy to the origin of funds.
All movements of British casinos are jealously guarded by the commission that controls the game. The rigor of Aci, 1968 Gaming is such that a mere traffic violation by a manager can mean the establishment lose the license.
The severity of English law is the result of what happened in London since the fall of Batista in Cuba. In addition to Las Vegas, the gangster Meyer Lansky had set his sights on Britain. And the discretionary management of the game is made there that provoked such an extreme reaction.
Also in Mar del Plata, according to Nicholas Daphne, last manager of the casino when he was under the aegis of National Lottery and casinos in Uruguay, according to Juan Molina, manager of Punta del Este, is following closely the movement of money players.
If someone claims to collect a significant gain in check must specify where and when the winning table. ? We know it is true or not? "Says Molina, who boasts of its control system.
He says he can know at any time, the result of each of the tables in the casino that operates in the old building Nogaró. Just verified the authenticity of the gain will be issued a check to the happy lucky.
In Las Vegas, according to Jesse Ferrell, director of Domestic Marketing Riviera, the zeal of the authorities is even greater.
And besides, the federal government requires them to inform them in writing when a cash flow exceeding $ 10,000. Must complete a form similar to that used for banking transactions that exceed that figure.
The only way that allowed money laundering in Las Vegas is the change in small bills, the money in the street, copies of 100, moving up there in businesses that sell hamburgers.
after much talk with officials of the casinos is concluded that only a lack of adequate controls in the granting of licenses and the subsequent monitoring of the movements by the responsible entity, coupled with unscrupulous operators in the game, can make possible a money laundering operation.
But the player who goes to the casino to have a good time, this issue hardly be interested. Usually happens that concern not centrifuge the pocket.
